Reid Gower explains his unofficial mocked up NASA publicity video borrowing the voice of humanist, Carl Sagan.

I got frustrated with NASA and made this video. NASA is the most fascinating, adventurous, epic institution ever devised by human beings, and their media sucks. Seriously. None of their brilliant scientists appear to know how to connect with the social media crowd, which is now more important than ever. In fact, NASA is an institution whose funding directly depends on how the public views them.

In NASA’s defense, they have embraced social media. I guess my point is that they don’t fully understand how to best use it. In all of their brilliance, NASA seems to have forgotten to share their hopes and dreams in a way the public can relate to, leaving one of humanity’s grandest projects with terrible PR and massive funding cuts.

Link: http://www.youtube.com/user/damewse#p/a/u/1/oY59wZdCDo0. Via BoingBoing.